Why 2010 Calendars Are a Good Advertising Choice

What does 2010 hold for advertisers? It is a difficult question to answer, especially as the advertising market is changing so much, especially now. With a large migration from traditional TV and radio advertising to internet advertising, it sometimes seems that other forms of advertising fall by the wayside. Developing and designing 2010 calendars, for example, might seem somewhat less forward thinking than other advertising mediums, so this article will look at any advantages that might be gained from it.

Calendars are notable for their static nature - something that many other forms of advertising do not possess. TV adverts, radio adverts - they are all constantly changing, like shifting sands. It could be argued that in 2010, calendars will be one of the most visible ways to advertise. The advantage, some say, of the calendar, is that it can potentially have a year-round presence - something that few, if any, advertising mediums can offer.

The truth is that while people do indeed love their TVs, films, internet and other forms of entertainment - they still also like the glossy look and feel of printed matter. And this is why, in 2010, calendars will still offer a way to grab people's attention over by presenting their favourite images in full colour.

Getting a calendar into someone's office for an entire year - as an object that the recipient actually likes and uses regularly - is an impressive achievement. In some cases that person may even have paid for the calendar, reducing advertising costs. But in most cases, as in previous years, 2010 calendars will be given out free - and everyone loves freebies, especially in a recession. Many people make purchasing decisions after a lengthy period of deliberation, and one way to make someone aware of a new service is by having a given brand constantly in the conscious and subconscious of that potential customer.

But in 2010, calendars will be popular, as they have been for so long, because they fulfil a function as well as being an aesthetically pleasing image on the wall or desk. Knowing the date, or evening being aware of when the month changes, is very important for a lot of people. Writing cheques, dating letters - and perhaps more importantly, making notes about appointments are all prime functions of 2010 calendars - and one that no other device of such simplicity can rival. In terms of advertising longevity, few other advertising mediums can compete. The only drawback is the initial cost, but when compared to the advertising potential of it and how well the calendars' distribution can be targeted, it's a sensible investment and one that offers exceptional return.

Gino Hitshopi is highly experienced in the realm of 2010 calendars, having worked in the calendar development industry for many years. For more information please visit: http://www.rosecalendars.com/